ARRI lenses are famous for their phenomenal character and ruggedness, however they’re not exactly affordable. Till now…

ARRI proudly presents the new Ensō Prime lenses In this Guided Tour, Art Adams, Product Specialist for Cinema Lenses, introduces the versatile and tuneable ARRI Ensō Prime series. With 14 focal lengths ranging from 10.5 mm to 250 mm (350/500 mm with Ensō Extenders), these lenses offer exceptional creative flexibility for every type of production. Inspired by the circular ensō symbol from Zen philosophy, representing enlightenment and presence in the moment, ARRI Ensō lenses will help you fully immerse yourself in your creative flow. With the ability to customize your look using Ensō Vintage Elements and an impressive 1:4 magnification ratio for stunning close-focus work, Ensō lenses empower you to create without limits. Compact, lightweight, and designed to capture reliably beautiful images in any shooting environment, Ensōs allow you to focus entirely on your creative vision.

Learn more about Ensō lenses: www.arri.com/enso