GFX Eterna 55 – Fantastic Fujifilm Colours In A Filmmaking Camera
We’re ardent admirers of Fujifilms exquisite colour science and are quite pleased that the FUJIFILM GFX ETERNA 55 marks Fujifilm’s bold entry into the professional cinema camera market. The camera is built around a 102 MP large-format sensor (“GFX 102MP CMOS II HS”) that’s approximately 1.7 times larger than a 35 mm full-frame sensor, providing immense […]
ALEXA 35 Xtreme Revealed: It’s ARRICORE Magic!
ARRI continues to push the boundaries of filmmaking with the release of the ALEXA 35 Xtreme, a powerful new evolution of the widely acclaimed ALEXA 35. With significantly higher frame rates and the new Sensor Overdrive mode, the ALEXA 35 Xtreme opens the door to ultra-smooth super slow motion without sacrificing image quality. Combined with the […]
Giant 65mm Sensor in a 70% smaller body : The Alexa 265
ARRI has unveiled the ALEXA 265, a spanking new 65 mm camera poised to redefine large format digital cinematography. Responding to user feedback from the ALEXA 65, the ALEXA 265 offers a dramatically smaller and lighter form factor while delivering superior image quality, with 15 stops of dynamic range and enhanced low-light performance. Weighing just […]
Sony BURANO 8K Digital Cinema Camera Announced
Sony’s announced the BURANO. This cinema camera has the VENICE’s superior image quality and usability but is re-imagined for solo and small team productions. Check out video.
SUP 1.1 for their epic Alexa 35 Cinema Camera
The Alexa 35 just got its first software update SUP 1.1. The update features the new ARRIRAW UHD recording format for lowest ARRIRAW data rate while fulfilling 4K mandates, our new handy user buttons (VF Check HDR, VF Processing, FPS Preset, Audio Solo), SDI clone mode, and much more. Check out the video for more […]
Shooting 9:16 content with ARRI cameras

Sean from ARRI explains how to use Vertical Format Adapters to get high-quality, cinematic 9:16 footage.
ARRI announces the ALEXA 35 Cinema Camera

The ALEXA 35 is a 4K Super 35 camera from ARRI with a brand state of the art, new sensor after industry revered ALEV-III 12 years ago. And boy! isn’t it a powerhouse! Check out the ALEXA 35 keynote.